# Ethene Labs

> Ethene Labs works with frontier technology clients (i.e. Web3 & AI) on their Asia go-to-market initiatives.

Ethene Labs is a venture studio operating across Asia. We work with Web3 and AI
companies on two service lines: token launch advisory and Asia go-to-market.
Priority markets are Singapore, Hong Kong, and Korea. Working languages are
English, Mandarin, and Korean.

Contact: operations@ethenelabs.xyz

## Pages

- [About](https://ethenelabs.xyz): who we are and why clients work with us.
- [Token Advisory](https://ethenelabs.xyz/token-advisory): end-to-end token launch advisory, from entity preparation through post-TGE treasury management.
- [Asia GTM](https://ethenelabs.xyz/asia-gtm): influencer marketing, PR & comms, community events, and proprietary conference IPs.
- [Contact](https://ethenelabs.xyz/contact): schedule a consultation.

## Token Advisory

### Preparation
Launching compliant entities in Cayman Islands and the British Virgin Islands.
- Foundation and Token Issuing Entity setup
- Securing Labs <> Foundation service agreements
- Employee 83(b) election

### Design
Design sustainable token architecture that aligns incentives and healthy market dynamics.
- Token utility design and issuance of legal opinion
- Token release schedule design
- Chain design and validator rewards emissions

### Market Maker Selection
Ensuring deep and stable liquidity on Day 1.
- Tailored introductions to Top-tier market makers
- Creation of compliant market making strategies
- Execution of competitive auction processes to ensure best terms

### Token Advisory FAQ

- **What does Ethene Labs do for Token Launch Advisory?** We assist clients with every stage of their token launch journey – spanning preparation, design, market maker selection, exchange due diligence, and post-TGE treasury management.
- **Can we work with Ethene Labs only for selective parts of the Token Launch Advisory stack?** Yes.
- **When is the right time to work with Ethene Labs for Token Launch Advisory?** We provide end-to-end project management from Preparation to Post-TGE; where we recommend onboarding Ethene Labs 3 – 6 months before your planned TGE.
- **What else can we do to support our token launch?** We typically also support with our Token Advisory clients through our Asia GTM business, working with teams to maximize their mindshare in Asia ahead of their TGE. We recommend onboarding Ethene Labs 3 – 6 months for Asia GTM ahead of your planned TGE.
- **How do you measure success?** We measure success based on TGE outcomes, such as Day 1 exchange listing coverage.
- **How do you charge?** We charge a combination of cash and tokens, with fees varying according to engagement scope.
- **My project has already launched a token, can we still work with Ethene Labs?** Yes, Ethene Labs can still work with you for Post-TGE treasury management.
- **Why should we work with you?** We've worked with 100+ Tier-S clients, giving us unmatched context and understanding of potential painpoints. Our clients have TGE'd across Binance, Coinbase, OKX, Bybit, Upbit, and Bithumb.

## Asia GTM

### Influencer Marketing
Typical lead time: 1 week
- Influencer sponsored content
- Available languages: English, Mandarin, Korean
- Available platforms: Twitter, Telegram, Facebook, Instagram

### PR & Comms
Typical lead time: 1 week
- Press releases and media buys
- Media interviews
- Research reports
- Roadshows (i.e. investors, media)

### Community Events
Typical lead time: 2–4 weeks
- White-label events during conferences (i.e. Summits, Mixers, Roundtables)
- Local community activations
- Hackathons and university activations

### Conference Series
Typical lead time: 2–4 weeks
- Work with Ethene Labs on its proprietary conference IPs.
- Convergence Summit (AI-focused conference IP)
- Finality Forum (Institutional Digital Assets focused conference IP)

### Asia GTM FAQ

- **What does Ethene Labs do for Asia GTM?** We assist clients in growing their presence in Asia – where we utilize Influencer Marketing, PR & Comms, and Whitelabel Community Events, and our proprietary conference IPs to achieve this.
- **What markets do you cover?** We offer Asia GTM services in priority markets including Global, Singapore, Hong Kong, and Korea.
- **When is the right time to work with Ethene Labs for Asia GTM?** We recommend onboarding Ethene Labs 3 – 6 months ahead of your planned activation, in order to maximize mindshare in Asia.
- **How do you measure success?** We measure success based on impressions (Influencer Marketing), coverage (PR & Comms), no. of participants (events), and execution quality.
- **How do you charge?** Fees vary according to engagement scope, with most deals being paid in cash.
- **Why should we work with you?** We've worked with 100+ Tier-S clients, giving us unmatched context and understanding of potential painpoints.

## Conference IPs

- **Convergence Summit** (AI-focused Content) — Singapore, 12 June (Edition 1) | 13 November (Edition 2). https://www.convergencesummit.ai
- **Finality Forum** (Web3-focused Content) — Singapore, 9 October (Edition 1). https://finalityforum.xyz

## Elsewhere

- X: https://x.com/EtheneLabs
- LinkedIn: https://www.linkedin.com/company/ethene-labs/